Our Story
I spent years in regular gyms watching the same thing happen to good people. They didn’t fall off because they were lazy. They fell off because they were guessing: the program, their form, whether to push or back off. Or they were quietly intimidated in a room full of strangers, and one day they just stopped coming, and nobody noticed.
That’s the part that got me. Nobody noticed.
So in November 2025 I opened Metaform in Fortitude Valley to be the opposite of that. Six people, one coach, your own program, written and adjusted every week by someone who knows your history. You don’t have to walk in fit. You just have to show up, and we handle the rest.
Mitch, Founder
Philosophy
Our Training Philosophy
Coaching, not crowds
Sessions capped at six people, one coach, and everyone in the room on their own program
Sessions capped at six people, one coach, and everyone in the room on their own program
Programs, not one-off sessions
Every session is part of a plan that progresses week by week, not improvised on the day
Every session is part of a plan that progresses week by week, not improvised on the day
The same coach every week
They know your history, your injuries and the weeks you were tired, so you never have to re-explain yourself
They know your history, your injuries and the weeks you were tired, so you never have to re-explain yourself
Built for years, not six weeks
Realistic training and nutrition guidance, and showing up consistently is the win, not training hard
Realistic training and nutrition guidance, and showing up consistently is the win, not training hard
Coaches
Meet the Coaches
Head Coach
Mitchell Jobson
Strength & Rehabilitation.
Certified Personal Trainer.
Certified Personal Trainer.
Mitch founded Metaform and runs the strength and rehab side of the floor. His specialty is building strength that protects backs, knees and shoulders, and making training around an injury feel normal rather than risky. If you’ve been told to just rest it, he’s the one to talk to.
Head Coach
Lance Hughes
Performance & Nutrition.
Certified Personal Trainer.
Certified Personal Trainer.
Bachelor of Health & Nutrition Sciences. Lance cuts through the diet noise into simple habits that survive shift work and a real schedule. He builds the program, the eating and the accountability into one plan, for people training for life rather than for photos.
Coach
Nikki
Strength & Powerlifting.
Certified Personal Trainer.
Certified Personal Trainer.
Nikki comes from a powerlifting background and is originally from the Czech Republic. She’ll push you in a session and bring a fun personality while she does it. Her specialty is making heavy lifting un-scary for beginners: technique first, so a suitcase, a toddler or the shopping stops feeling heavy.
Coach
Gui
Athletic Performance.
Certified Personal Trainer.
Certified Personal Trainer.
Gui is from Portugal with an extensive athletic training background, and he loves applying that history to his coaching. You don’t need to be an athlete to train with him. His focus is everyday capability: catching a trip, chasing the kids, staying reactive as you get older.
Coach
Portia
Training & Mindset.
Certified Personal Trainer.
Certified Personal Trainer.
Portia brings the energy on the floor and is studying psychology, so she coaches the mental side as much as the movement: consistency, motivation, body image, and showing up on the low days.
As a certified personal trainer team, every coach at Metaform is qualified, hands-on and
directly involved in your program – not just supervising a floor.
directly involved in your program – not just supervising a floor.
The studio
Our Studio
– a purpose-built private training space in Fortitude Valley,
designed for semi-private and 1:1 coaching rather than a crowded big-box gym floor.
designed for semi-private and 1:1 coaching rather than a crowded big-box gym floor.
See our dedicated Gym page for a full studio tour
Last thing
Come Train With Us
Meet the coaches and see the studio for yourself. Try 2 sessions and find out why local clients trust Metaform Fitness with their goals.
Try 2 sessions$60